- Sin 1: Writing for a novel, and not the web.
- Sin 2: Sounding more keyword than human.
- Sin 3: Writing for yourself, and not your audience.
- Sin 4: Making the same adjectives do all the work.
- Sin 5: Not playing with the other kids.
- Sin 6: Not doing your research.
- Sin 7: Skipping spellcheck.
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