• When you imagine what artificial intelligence (AI) ” looks like,” you might be thinking of a synthetic consciousness developed by humans, as many sci-fi movies portray.
  • This is accomplished by usingĀ big data analytics, machine learning, and other processes to gain insight into your target audience.
  • Whether you’re engaging inĀ email marketing or providing customer support, AI eliminates much of the guesswork involved in customer interactions.
  • In the world of digital marketing, AI can streamline and optimize marketing campaigns.
  • These systems operate autonomously, placing the right kinds of ads in front of the right kinds of people based on complex algorithms and big data.

Read full article: forbes.com