- Perth Airport has partnered with AI and e-commerce marketing company OpenDNA to create a platform that will allow Chinese travellers to pre-order and purchase products and collect at the airport on arrival and/or departure, accepting payment via methods including WeChat Pay and Alipay.
- Through the deal, OpenDNA will provide a customised version of its RooLife online shopping platform to be marketed under the Perth Airport brand, with the aim to grow sales with Chinese consumers.
- Chinese customers travelling through Perth Airport will have the opportunity to access products using their mobile phones while at the airport, travelling around Australia or from their home in China.
- OpenDNA Managing Director Bryan Carr added: ” We are excited to be working with Perth Airport to enhance the airport’s service and retail offering to Chinese tourists and travellers.
Read full article: dfnionline.com