• Human nature may never change, but marketers can’t rely on old techniques to appeal to evolving audiences.
  • Companies must blend new technologies with marketing savvy to keep up with the times – and no technology will play a greater role in marketing’s future than artificial intelligence.
  • To do so effectively, marketers need advanced tools of their own.
  • Smarter tools make life easier for marketers while delivering better results, but companies can’t buy martech solutions off the shelf and expect to see gains right away.

Read full article: blogs.oracle.com