• 1. Make Solving Your Customer’s Problems the Focus of Your Copy
  • 2. Blend Logic and Emotion to Make Your Copy Appealing and Convincing
  • 3. Optimize Your Copy for Search Engines Using Localized Keyword Phrases
  • 4. Address Objections Your Customers Have to Get Them off the Fence
  • 5. Group Your Sales Pages into Clusters
  • 6. It’s Okay to Outsource
  • 7. A/B Test Your Page Design
  • 8. Review Your Code to Avoid Embarrassing Errors

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