• Such a huge investment in video comes despite huge concerns from advertisers around measuring the success and impact of their online media campaigns.
  • With 72 hours of video footage uploaded to YouTube every 60 seconds and a third of time online spent online watching video, it’s no surprise that brands want to capitalise on the internet population’s seemingly ravenous hunger for online video.
  • Before launching a campaign, advertisers need to know their content will engage consumers emotionally and maintain their attention.
  • One particular strand of AI, Emotion AI,┬áteaches computers emotional intelligence, and can measure the likely impact of a creative asset at the rate brands are churning out new videos.

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