- Pattern89 , a marketing technology company changing social media marketing through artificial intelligence (AI), announced the launch of new tools to maximize and understand ad performance at every stage of the digital advertising life cycle.
- The new set of capabilities, collectively called Voyager, contains four features to help digital marketers push creative, optimization and performance limits to new heights with the help of AI.
- The Creative Simulator is a new feature that predicts an ad’s creative performance before the ad runs.
- Before an alert’s changes are implemented, each alert showcases how a marketer’s current ads and ad sets are performing relative to their Pattern89 dynamic benchmarks.
Read full article: econtentmag.com