• Data from Vennli suggests that most marketing agencies are at odds with their audiences when they make new business pitches.
  • For example, 34% of agencies think they most often win pitches thanks to their recognized and respected brand name.
  • On the flip side, 42% of marketers agree that high value for cost plays an influential role when choosing an agency-and yet, only 13% of agencies think they win pitches based on that.

Read full article: marketingaiinstitute.com