- This is one of the problems that Taiwan-based Appier is looking to help online retailers solve.
- Its AI-powered platform tracks customers’ activities across a website to improve the chances of them completing a transaction.
- Founded in 2012, Appier uses machine learning to crunch myriad data points in real time, such as the cursor position of a mouse, how the customer taps or swipes a screen, the amount of scrolling, and more – this is then used to determine their purchase intent.
- In tandem, Appier can also A/B test different campaigns to determine which ones are more effective in converting a casual window-shopper into a customer, which may include customized promotional offers.
Read full article: venturebeat.com