- ” At Oasis, we know that video is an incredibly popular and important media format amongst our customers thanks to the consistently impressive engagement we’ve seen through the platform.
- This content was performing incredibly well, delivering strong engagement, but the reality was that it couldn’t display video in the same way in its email channel, which typically delivers more of its marketing communications to customers and contributes a significant portion of its online revenues.
- The brand needed to find a way to get video into this hugely important channel in a way which was consistent with its customers’ brand experience across other channels.
- Thanks to this, Oasis was able to extend reach beyond its known customer base and capture new target audiences indicating a specific interest in Frankie Bridge & the Saturdays through more unique, one-to-one interactions with consumers.
Read full article: retailtimes.co.uk