• As marketers consider ways to improve their customer experience and offer best-in-class service, an important element to weigh is the role that AI and automation can and should play in their strategy.
  • If implemented well, the benefits of AI and automation can be a game changer for companies, providing significant cost savings and reaching that important marketing goal of delivering a better customer experience.
  • Looking towards the future, if implemented well, automation and AI’s ability to efficiently assist customers can lead to improved customer experiences and maintain, if not strengthen, brand loyalty.

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