• Marketers should estimate the value delivered for each use case (potential upside revenue, time-to-market, reduced manual labor, customer satisfaction), as well as time and effort it will take to see actionable results.
  • Although the talent shortage in AI-related jobs certainly presents challenges for marketers, there are ways around it.
  • Finding the right AI technology or platform backed by some business transformation help is absolutely critical to marketers’ AI success.
  • To avoid falling behind and to begin reaping the benefits, every marketer must prioritize identifying the best-fit use cases, hiring and/or developing the right people, and implementing the right technology in the year ahead.

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