• AI and machine learning could help to shape the future of P.R. research and marketing influence .
  • A collection of technologies that include natural language processing and machine learning (algorithms that analyze information and then use this to try to predict what will happen).
  • AI can help to personalize a customer experience based on their past behavior.
  • It’s crucial that marketing departments tap into this market by investing wisely in A.I. and machine learning marketing tools.

Read full article: medium.com