- AI and machine learning could help to shape the future of P.R. research and marketing influence .
- A collection of technologies that include natural language processing and machine learning (algorithms that analyze information and then use this to try to predict what will happen).
- AI can help to personalize a customer experience based on their past behavior.
- It’s crucial that marketing departments tap into this market by investing wisely in A.I. and machine learning marketing tools.
Read full article: medium.com