- AdMobilize, the world’s #1 audience intelligence company powering DOOH networks with real time, fully-anonymous AI, and Broadsign, the leading digital out-of-home (DOOH) marketing technology platform, announced a partnership to provide DOOH networks with integrated audience measurement solutions.
- With this integration, media owners and their advertisers are now able to access more granular data related to the specific audiences exposed to their campaigns.
- The integration with Broadsign allows AdMobilize audience data to be passed to Broadsign in real time.
- It is now a core feature within the AdMobilize platform, enabling media owners to report audiences for specific campaigns across relevant inventory.
Read full article: adtechdaily.com