• Furthermore, a special group of artificial intelligence experts are looking at the Internet of Things (IoT) as part of the marketing machine and offering the ability to predict the behaviour of your customers in real time and in real life with offline shops or locations.
  • They will use AI-related technology to predict consumer behaviour and use it to develop, promote, and market products.
  • In the future, Artificial Intelligence will be made available as a platform to retailers and marketers.
  • All of the flow of information will become more fluid and machine-readable, as the use of artificial intelligence in a fundamental manner allows marketers to tap into all customer behavior at any point in time with millisecond precision.
  • Here’s to future insights, digital and native advertising, and competition.

Read full article: medium.com