- Growth Hacking Foreshadows The Future Of AI-Powered Marketing Teams
- Big data, programmatic access to high-performance media inventory and the maturity of cloud-based AI tools and services are quickly changing the landscape for marketers and the people who work in marketing organizations.
- While senior roles are likely to remain filled by experienced marketers, over the last decade we’ve seen a shift toward a growth hacking mentality within the most successful organizations.
- Learning quickly across channels and platforms that change and evolve constantly and the flexibility to operate across those channels for maximum impact will remain a key attribute for success.
Read full article: adexchanger.com