• Also, marketers are already working on smarter ads, with account-based marketing solutions, but AI helps teams take this a layer further for truly insightful analysis.
  • With a new abundance of data available, online ads can become smarter and more effective.
  • Further, with AI, marketers can take data and target to a whole new level.
  • Today, marketers can use AI to both identify potential clients or buyers and deliver the ideal content that’s most relevant to them.

Read full article: analyticsinsight.net