• Luckily, artificial intelligence (AI) makes it possible to combine the scale of marketing automation with the conversational emails an SDR sends.
  • Platforms like Exceed have made it possible to automate 2-way conversations with leads.
  • I can’t tell you how many great marketers treat conversational email copy as if it were marketing email copy – too much text, not personal, too well designed (ie not authentic) and too long.
  • If your company has SDRs, use conversational email as a way to pre-qualify leads before getting the SDRs involved.

Read full article: exceed.ai