- The platform then uses this data to build personalized content recommendations that help visitors get the information they need while moving them seamlessly through the funnel.
- There is a discrepancy between the business goals the site needs to deliver (converting visitors to leads) and visitors’ intent (educating themselves before getting in touch).
- Our platform is built to learn and understand the visitors’ intent and turn this data into content recommendations that meet their needs while also optimizing to achieve the website’s business goals (subscriptions, demos, etc.).
- We also measure engagement on curated content (third party sites) enabling the content to drive traffic back to your site.
- So when it comes to the content on sites you control, you’re going to need to use AI to give visitors the customized, personalized experience they expect.
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